About

By Nadia Parekh, Founder

I didn’t plan to start over.

But when everything you’ve built becomes a battlefield, you either burn out - or rebuild with fire.

FAIM (French for “hunger”) is the result of that choice.

A cake brand born from audacity, stitched with scar tissue, and frosted in defiance.

After nearly a decade of building Mélange, a homegrown cake brand I started from my kitchen in 2013, I stepped away due to a toxic business partnership. The brand closed shortly after, and what followed was a long, exhausting legal battle. I fought for what mattered - and I won (Alhamdulillah).

I never questioned my place in pastry. But I did come back hungrier.

FAIM is small-batch, made-from-scratch, and always made-to-order.

No shortcuts. No fondant façades. No pretending.

Just honest layers, loud flavor, and a little salt in the sweet, because real cake should taste like something.

This isn’t a ghost kitchen or a mass production line. It’s a pastry studio where emotion meets execution. Each cake is finished by hand, with buttercream, palette knives, and a borderline obsessive attention to detail.

FAIM is a cake confessional.

It’s dessert that doesn’t ask for permission.

It’s personal, vulnerable, slightly unhinged... And all mine.

Thanks for being here.

- Nadia